INNOVATEwest PULSE

INNOVATEwest PULSE is a bi-weekly newsletter where we deliver information on the top tech news, current resources, and exclusive interviews with thought leaders straight to your inbox.

“Go Beyond Function”: An Innovator’s Guide To Building Great Technology

The technology adage of building “painkillers” versus “vitamins” might be helpful for finding initial features to build or validating your startup idea. But if you want to build a truly impactful business, Jessica Yip, Co-Founder and COO of A&K Robotics, said you need to go well beyond function. Speaking with INNOVATEwest, Jessica explained more about what it means to build for a comprehensive and intuitive customer experience.
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How To Build “Soft Power” In Stakeholder Management

Building an innovation muscle from North America to support Fujitsu’s global portfolio is no small feat, but that is what Nicholas Lee and Fujitsu is doing from Canada. Speaking with INNOVATEwest, Nicholas shared a peek behind the curtain at how the company’s Vancouver-based innovation team structures its operations.
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A Look Behind The Curtain At Fujitsu’s Vancouver Innovation Hub

Building an innovation muscle from North America to support Fujitsu’s global portfolio is no small feat, but that is what Nicholas Lee and Fujitsu is doing from Canada. Speaking with INNOVATEwest, Nicholas shared a peek behind the curtain at how the company’s Vancouver-based innovation team structures its operations.
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Lessons In Design Thinking From KITS’ Head Of Product & Brand Creative

From times of antiquity to modern technology, we often marvel at the results of great design. But we forget that design is more than visual beauty—it’s a mindset that applies to innovative business building. Edita Hadravska knows this well, being in design for her whole career and currently as Head of Product and Brand Creative for publicly-listed eyewear company KITS. Speaking with INNOVATEwest, Edita shared her framework for design thinking.
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How VoPay Turned Canada’s Smaller Market Into A Strategic Global Launchpad

Despite its physical size, Canada is a very small market. However, this can be a strategic advantage. Speaking with INNOVATEwest ahead of the inaugural summit, VoPay CEO and Founder Hamed Arbabi explained his three-phase approach to turning Canada’s smaller market into a global launchpad.
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5 Ways Strategic Communications Can Grow Your Business

Strategic communications isn’t just an executive or public relations move; a well-documented strategy can help the entire business grow. Sharing with INNOVATEwest, Bianca Ball—a Senior Consultant & Creative Strategist at Hill+Knowlton—explained the top five ways communications can grow your business.
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