The Gen Z Advantage: Using Authentic Insights to Drive Growth and Innovation With Young Consumers

Because of their growing influence and buying power, understanding Gen Zs is critical to any company today whether you’re an emerging or established consumer facing brand. Unfortunately, these young consumers are allergic to traditional approaches. In this session, you’ll learn modern ways of engaging Gen Zs and harnessing their feedback to generate insights that will propel your business to the next level.