Anna Docherty leads the 3D & CGI team at Article, leveraging spatial computing to transform the online shopping experience. She pioneers the use of Computer-Generated Imagery (CGI), augmented reality (AR), and virtual reality (VR) to enhance product visualization, thereby creating a more engaging and immersive shopping environment. Focused on spatial computing, Anna’s contributions have significantly advanced Article’s capabilities in 3D commerce. Her work underscores the transformative impact of 3D technologies in enriching customer interactions and elevating the shopping experience for home and living products.
ANNA DOCHERTY
Head of 3D & CGI
Article