JAMES CLIFT

Founder & CEO

Durable

James Clift is the Founder and CEO at Durable with 15+ years experience building businesses – from home services to high growth SaaS. Durable builds AI-powered tools that automate every aspect of running a small business. Founded in 2021, Durable has raised over $20m (US) in capital and has grown to millions of users.

Prior to Durable, he founded VisualCV, a market-leading resume and portfolio building tool that grew to over 4.5 million users and exited in 2020. James’ personal mission is to lower all barriers to entrepreneurship – making it frictionless for anyone to become a business owner.

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