KRISTINE STEUART

Executive in Residence

Inovia Capital

Kristine Steuart is the founder of Allocadia, a Vancouver-based marketing planning, budgeting, and performance management software company. As the company’s CEO, Kristine led Allocadia from a start-up to a global organization with hundreds of customers – including Unilever, Philips and ServiceNow – and partnerships with industry leaders including Oracle, IBM and Adobe.

In 2021 Kristine led the company to a successful transaction for its customers, shareholders, and 150 employees by bringing together Allocadia and BrandMaker. The combined company has more than 350 people around the world, a broader suite of complementary products, and the full backing of a global PE firm. Kristine and her twin sister co-founder Katherine Berry hold the distinction of one of the largest exits by a female founded company in Canada. Kristine was named one of the “Top 10 Women in Tech to Watch” by inc. magazine, and one of B.C.’s top 35 most influential women in business. Kristine currently serves as director on the board of the BC Tech Association.

She has a bachelor of arts degree from Simon Fraser University.

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