CEO & Founder


Nicole Smith is the Founder/CEO of Flytographer, a marketplace that connects people with hand-picked local photographers for short, fun vacation photo shoots.

Launched as a side-hustle in her home office in 2013, Nicole has grown Flytographer into a multi-million dollar business that operates in 380 cities globally and has captured over three million memories. It was ranked as one of the fastest-growing startups in Canada by Canadian Business Magazine, called the “The Future of Travel Photography” by Conde Nast Traveler, appeared on a Netflix show, The New York Times and Oprah.

Prior to Flytographer, Nicole worked as a product manager for a Seattle-based tech startup, and spent over 13 years in global marketing and consulting roles at Microsoft.