Patricia Lucy is the Director of Brand, Marketing and Ridership for TransLink. She currently oversees Ridership Development, Marketing and Customer Experience for the TransLink enterprise. She has more than 15 years or experience in the transportation industry and has had the great privilege of launching every major public transit infrastructure project, service increase and public engagement across Metro Vancouver over the past decade.
Patricia is responsible for ensuring the customer voice is at the heart of the delivery of every service, infrastructure and programming project for the Metro Vancouver regional transportation system.
She holds a bachelor’s degree in Business Administration and a master’s degree in Urban Studies which provides her with a unique foundation for managing complex public projects and behavior change programs.
She is currently focused on ensuring post pandemic public transit and active travel are a competitive option for all people who are moving around the region.